Magical makeover for a crypto-based gaming platform

Play-to-earn games have become extremely popular in the last few years. However, where these fantasy games use regular currency, two young guys thought of taking a different route altogether. They tried to harness the power of cryptocurrency and created a crypto-based fantasy sports platform, Fanfury. But the problem lay in their current branding, which looked very amateur and did not create much appeal among their target audience. Most importantly, it lacked the trust element, which is crucial for a money-based platform to succeed.

Brand Strategy
Brand Messaging
UX + Visual Design
Art Direction

Our work began with strategizing in-depth about the fantasy sports market and the kind of branding that would work for Fanfury. A key point in the rebranding process was that the founders wanted to keep the aspect of ‘fury’ alive. 

The Fanfury website also needed a revamping to keep up with the significant renovations happening to the brand. We made their logo animation, sonic identity and motion identity. We also created a complete guideline on how and where to use the elements.

The dashboard was designed so that users could onboard by themselves and immediately start playing from the app.

"We didn’t want to change the face of our brand, the fury in Fanfury. Mellow team understood that and ensured our revamped identity still had the rage, the fire, giving us the confidence to go global & connect with our audience."

- Adrian Ross, CEO, Fanfury

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