Glass Suites

Branding

The Brief :

Based in the heart of Texas, Glass Suites is an office-leasing company. Offering spacious high-end office spaces with glass walls at affordable rates, we designed the brand from the ground up.

The Idea :

The challenge at the time of designing the logo was to capture the essence of the brand within the logo in a subtle and not so obvious manner. With several doodles and iterations, we were able to incorporate the glass door/wall in the name of the brand.

The concept of co-working spaces has become quite popular in the last few years, and Glass Suites was looking to establish itself in the market. They offer spacious high-end offices with glass walls at affordable rates. Based in the US and functioning in Texas and other states, they wanted to create a brand identity that would set them apart from other co-working spaces. They tried to define their USP- glass suites. Instead of the usual walled and closed-up office spaces, Glass Suites has an open and transparent enclosure that retains its privacy.

For the Glass Suites website, the approach we took was to create a website that could take up the customers' requirements. It offered customisation options we conveyed through an explainer video that we made. The website also shows a planned seating to the customer once they click on 'Get Quote’

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