Transforming the digital experience of India’s largest watch store.

Helios is one of the largest watch store chains in the country that has been selling watches for decades. But what they lacked was a great user experience on both the front and back end to compete with the other players in the market. Since Helios keenly focuses on selling watches only, they needed to transform their digital experience by revamping how they displayed their products on the website and how users interacted with their website. At the same time, they also needed to rework how they managed their back-end inventory.

UX + Visual Design
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Motion Design

We approached Mellow for a new e-com website but what they gave us was better than what we had envisioned. They brought in their creativity to make it 10x more customer-friendlier than before. The whole process is also very streamlined, and any hiccups along the way are dealt with professionalism and skill. 

Ratan Taparia, Head of Marketing,
E-commerce and Omni Channel

Full case study coming soon!

Transforming the digital experience of India’s largest watch store.

Helios is one of the largest watch store chains in the country that has been selling watches for decades. But what they lacked was a great user experience on both the front and back end to compete with the other players in the market. Since Helios keenly focuses on selling watches only, they needed to transform their digital experience by revamping how they displayed their products on the website and how users interacted with their website. At the same time, they also needed to rework how they managed their inventory at the back end

Brand Strategy
Naming
Brand messaging
UX + Visual Design
Art Direction
Packaging Design

The process started with questioning ourselves, why people buy watches and identifying these parameters. Our focus became to curate an experience of watch collections rather than build a boring shelf display on the UI. 

The process started with questioning ourselves, why people buy watches and identifying these parameters. Our focus became to curate an experience of watch collections rather than build a boring shelf display on the UI. 

The user experience for Helios has been customized to be trendy and modern. The interesting aspect is that it has been designed like a mobile app as most customers prefer the convenience of shopping through apps. So, the convenience factor has been translated into the desktop UI rather than building another application to download

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