Crafting brands that spark emotions
Mellow was founded on the idea that we need to slow down and take a moment to look at what a brand’s core purpose is, and how we can design an experience around it.
Great design has the power to take brands into a new world of opportunities. The secret sauce for brands to thrive on its own in the vast ocean of creative freedom.
A journey, full of surprises
During a calm night in 2018, post their usual meetup at Tata Cha, Rohit and Lilian went over to a friend’s place to unwind. Hours were spent on brainstorming a name for Rohit’s dream studio. He then asked Lilian to play something "mellow" to vibe to. That was their eureka moment. Mellow. A feeling. It fills you with a calm sense of euphoria, like a gentle breeze.That exactly represented Rohit’s philosophy of design. He wasted no time and officially registered Mellow the very next day.
A couple of months later, he set up his studio. His friend Anisha joined in as an account manager and took care of the business part. Mellow slowly became a haven where aspiring artists and designers could create the best version of themselves. Of course, the road forward had its bumps, but Rohit’s belief never came to a halt.Starting from a team of just 2, Mellow has now grown to a family of 20+ young, curious and vibrant minds. They say good things take time, but in our case, it took us only 2 years to partner with Fortune 1000 companies. Since then, we have closely worked with over 50+ brands across the globe like Titan, Gold’s Gym, Puravankara, Quess and Zoomcar.
