Turning dreams into reality
Mellow was founded on the idea that we need to slow down and take a moment to look at what the core purpose of the brand is, and how we can design an experience around it.
Name of the Game.
One night in mid-2018, after their usual meeting at Tata Cha, they went over to a friend’s place to unwind. They started brainstorming on a name for the studio, but couldn't crack it. Rohit then asked Lilian to play something "mellow" to relax to. That was their eureka moment. Mellow. A feeling. It fills you with a calm sense of euphoria, like a gentle wave. That exactly represented Rohit’s philosophy of design: we need to slow down and take a moment to look at what the core purpose of the brand is, and how we design the experience around it. Rohit wasted no time. He officially registered Mellow the very next day.
A couple of months later, he set up his studio. His friend Anisha joined in as an account manager and took care of the studio hands on. Mellow started collaborating with some of the best artists and designers and made sure that they gave their best to the clients. They had their tough times. But, through it all, Rohit never stopped believing in Mellow. Slowly, work started to gush in and Mellow grew to be full of life. Mellow is now a branding and advertising studio with a team of 16, working with some of the greatest brands such as Gold’s Gym, Puravankara, Provident, Helios, Quess, Himalaya, Zoomcar, Spar, Indeed, and Nandu’s.
Work & Play
Everyone plays their role in the studio and has surplus time to explore their passions and interests. Ashish games between work, Naveen is a guitarist and brings energy on big stages, Lilian is a professional art model, Biswa is a passionate biker and photographer, and Rohit captures people in their essence.
Headline elaborating the vision forward
Mellow always believes in the work policy: “One for the food, one for the soul”.
We wholeheartedly work to create the experience we present to your customers and constantly think of ways to enhance it to mark the presence of your brand in their hearts.
Mellow is a feeling. Feel it.