With consumers being overwhelmed with live streaming, interactive 360-degree movies, augmented reality, and more, brands can no longer get by with only written content and photos. Visuals have become an essential part of brand identity. Many corporate businesses have understood this and switched to video-content strategies. Videos are powerful and help you give out strong messages about your company.
If you haven't already invested in a video marketing strategy for your corporate video production, then you are lagging behind in the race. However, if you are unsure as to how this works and what are dos and don’ts of corporate video production, here's a quick guide to help you get started.
What Is Corporate Video Production?
Corporate video production is creating videos by companies for internal and external use. Internal purposes include onboarding, training and recruiting videos, while external purposes are for marketing like case studies, ads, product demos and more. Usually, they approach a video production company, or they already have an in-house videography team who takes care of the entire production process.
If your business intends to regularly generate short corporate videos, you might engage an in-house video producer. You should select one of the following two alternatives if you want to create complex ones. For a one-time corporate shoot, hiring a freelancer is the ideal option. You can depend on them to finish the task, and it is far less expensive than the first option. However, hiring a video production company that provides corporate videography services for large-scale shoots and complex videos is much easier.
Types Of Corporate Video
If you think there is just one kind of corporate video, then think again! A corporate video is like an umbrella term that encompasses a lot of it. Take a look at the different types of corporate videos:
Videos About The Company
Businesses develop corporate origin stories to strengthen brand identification and foster a sense of collective history among employees. A company's founding history is its corporate origin story. It may contain details on the founders of the business, their inspirations, and any early achievements or difficulties they encountered. Using origin tales can also help investors and customers remember your brand. The primary idea is to make it emotional, creative, and authentic and put out your brand's vision and purpose.
Not all companies may have an interesting origin story. But that does not mean you cannot have an origin video. The trick is to hire video production companies with good creative copywriters and let them do their magic.
A compelling onboarding video helps employees settle in and increases their commitment and devotion to the business. An employee onboarding video is a perfect way to familiarise new hires with business culture and values, processes, and other crucial information. These films might appear straightforward, yet effective employee onboarding procedures increase productivity by 70% and staff retention by 82%, says stats.
A promotional video introducing a new good or service is a product launch video. These videos may drive leads or sales as well as excitement for a new product. Customers adore videos and believe that they are fantastic for marketing strategies. They have made Apple and its renowned launch celebrations and Nike product launches famous. Thus, launching your product using a video rather than a press release can help it become popular.
A video showcasing the features and capabilities of a new product or service is known as a product demo. Product demo videos are an excellent marketing strategy. It can let your clients picture themselves using the product and experience its advantages in their minds, making them naturally want to buy it. The trick is to make them attractive and includes only vital information. Understanding the product will make customers want to avail it.
A promotional film promoting a good or service is known as an ad video. It can last for anything between 15 seconds and two minutes. The most important aspect of any effective video advertising is that it should grab the audience's attention in the opening seconds. It should keep them captivated by the screen throughout the remainder of the ad. It should also make your product enticing to your ideal customer by tailoring it to their needs because, let's not forget, the ultimate goal is to sell your product or service.
Video Case Study
Case studies, in general, are a good marketing strategy. However, if you can combine it with a visual of customers, then the credibility is more. The utilisation of a product or service by a consumer to achieve success is described in video case studies. They combine the power of storytelling with the power of displaying customer results. Storytelling sells. To make your case study stand out and offer the credibility that a customer seeks, your content needs to be persuasive, empathetic, and compelling but without looking like a cheap sales video.
Like case studies, having real-life customers narrate their experience of your product or service is an excellent way to engage new customers. In a video testimonial, existing customers share their experience in detail- what they liked, disliked, and what can be better. An important thing to keep in mind while scripting testimonials for your corporate video production is that they should be descriptive and passionate and have an evocative language to narrate how the product made them feel and how it is different from the competitors.
How do I make a corporate video?
Producing any kind of video includes three main steps:
However, within these individual processes are several other steps that you need to know about.
Step 1: When planning a corporate video production, keeping the end result in mind is important. Write it down clearly so that you do not deviate from the intent. Moreover, ask yourself why are you creating this video? What is the goal you want to achieve?
Step 2: Next comes writing the script, which is easier said than done. However, creating a video brief right in the beginning will streamline the entire process. Remember to keep the script short and crisp but make sure you use your company's core message as the crux of the content.
Step 3: The next step involves casting. You can include your own employees for the video who are not camera-shy or hire professionals who might be better equipped in terms of talent. The choice is yours!
Step 4: Filming a corporate video is a strenuous job. You must select the right location, have a proper schedule, focus on the lighting and keep extra b-roll footage handy.
Step 5: Editing the video is the last and final step. It involves knitting the footage into one seamless film using various video editing tools and software. You can use Adobe Premier, Final Cut Pro, AVID or Editor. You can add various audio tracks and visual effects to make the video more compelling and attractive.
At Mellow Designs, we offer a complete range of corporate video services that will resonate with your target demographic and help your company stand out in the industry. You can get in touch with Mellow Designs if you are looking for corporate video production. Visit our existing blog content collection and subscribe for more educational blogs like this one.