Numerous brand-new platforms and formats have emerged since the pandemic's beginning. They may each have a unique selling point, attracting users and following. However, most of them cannot innovate after a point, making their users lose interest. This gives rise to a 'copycat culture', where various companies wait for a player to innovate, and everybody replicates it.
This defensive approach to innovation to maintain their competitive edge, waiting to copy the accomplishments and inventiveness of others, has led to the death of original content. The copycat culture is not limited to fashion, electronics or the cinema but has also crept its way and plagued the content industry.
What does 'original content' really mean?
Original content simply implies content that has never been published online, in the strictest definition of the term. The majority of the time, however, a different perspective or viewpoint is written for something previously published because it is challenging to discover information deemed unique (at least for the ordinary blogger or publisher).
If you are republishing information, it is crucial to make sure it is original. By unique, we mean that it cannot be found anywhere on the internet in precisely the same way. Using tools like copyscape.com, which scans the web and looks for content similarities, is one of the easiest methods to verify the uniqueness of your material.
The Rise Of The Copy-Cat Culture
In today's day and age, nothing is immune to being "ripped off," not even features protected by trademarks and copyright. History has shown us that, with a bit of tweaking or a fresh perspective, one can essentially copy any concept. For instance, few people may be aware that Facebook tried three different times to replicate Snapchat stories successfully. As Facebook proceeded to copy and paste the short video format, Poke, Slingshot, and Quick Updates all faced an untimely end.
Additionally, when it comes to technology, copyright has always been an ambiguous subject.
The Death Of Tastemakers
In the internet world, innumerable attractive men and women are in well-dressed outfits. The role of a tastemaker is based on the assumption that someone else, purportedly with superior sensibilities, has the authority to determine others' tastes. While many of these "style icons" share our appreciation for their vision and point of view, it is important to remember that our unique aesthetic and physical preferences result from genetic predisposition and deliberate growth. Our preferences always outlast propriety demands, even when custom requires adherence to a specific code of conduct.
The lack of experience among many of these self-described specialists is a much more aggravating element. We currently live in a time where countless "style police" are free to roam around in an aesthetically pleasing "untamed wild west." We admire skilled artisans. We respect the artists who genuinely produce things deserving of scrutiny and selection—the creators. We vehemently disagree with the doctrine of the self-declared bohemian baron.
The Problem With Clickbait
The headline's failure to meet user intent is clickbait's main flaw. The reason someone clicks on an article is based on their user intent. You're trying to make a mind-blowing promise, but you cannot always keep it. And when that occurs, visitors to your website leave quickly. This further leads to a rise in bounce rates, which tells Google that your site is ineffective.
Today, clickbait is prevalent on social media, in article titles, and in blog articles. The issue with clickbait titles is not that they compel a reader to click on them. Instead, the problem is with the page that is seen by the user after clicking on the 'clickbait' title.
The reader is persuaded by clickbait titles to waste their time on poor-quality information. The user is disappointed after reading or watching the content, which further makes a reader lose faith in you.
So, it is advisable that you must concentrate on creating headlines that reflect the genuine benefit your material offers.
The Death Of Beautiful Blogs
Are blogs a fading art in an age of social media, YouTube, and mindless scrolling?
The sort of blog that comes to mind when you think of blogs is either extinct or on the verge of extinction. There are many different types of blogs. Social media has largely replaced personal blogs; instead of reading a carefully crafted 1000-word blog about what your favourite influencer is doing, you can just watch a short YouTube video or a 30 seconds reel on Instagram. People aren't as interested in reading personal blogs these days.
The shift is seen because now people turn to social media for entertainment and to Google (leading to websites) for helpful information.
We are now choosing to read blog entries that provide answers to our queries or otherwise assist us, and they are ranking well in the search results because they are helpful information.
So, this implies that if you want your blogs to rank on Google, you must publish content that is informative and of good quality.
The Loss Of Community And Connection
In marketing, it is essential to forge a close bond with your target audience. And connecting to them personally is the most distinctive approach to establishing a connection. People interact and engage with content that they can relate to on a personal level.
All in all, we can say that you must focus on making content that is informative and helps people get answers to their queries. You must give preference to quality over quantity for the blogs that would be there on your website. Moreover, avoid having clickbait headlines. As it may get you traffic, but if it does not match the level of expectations of your user, they will be disappointed. This would lead to a higher bounce rate and thus affect ranking on Google. Lastly, the era of blogs and blogging is not over yet as the majority of people turn to websites to get information on various subjects.
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