When it comes to refining your SEO tactics for your business website, you have to consider the distinct yet collaborative importance of both SEO and UX. Earlier, marketers who wanted to promote their business online simply worked on backlinking and keyword stuffing with improving their site rankings as the prime objective.
As search engines are paying more attention to human behaviour and user experience, blending in UX and SEO tactics has become more important than ever. Your website's marketability can improve on the search engines through a holistic approach and strategies toward your site's usability and overall quality.
How are SEO and UX connected?
User Experience (UX) and SEO work in sync when building a high-ranking website. Websites that rank higher on the SERPs always align with the best SEO practices combined with an intuitive UX design. A feasible and practical UX design helps enhance overall site traffic, engagement, and eventually, rankings.
There are already different aspects of UX design that work collaboratively with the best SEO practices, including mobile-friendly design, responsive design, page loading speed, easy & smooth navigation and engaging content.
Here are some proven methods that you can avail yourself to enhance your site's SEO performance by incorporating user experience factors:
Answering Questions with Natural Language Processing
Based on the recent breakthrough technological developments in Google's Machine Learning and AI, it was stated that models like BERT and RankBrain are implemented to enable Google better comprehend what users expect to see when they input a search query. They also assist the search engine in understanding what different web pages mean. Aside from that, Google recently launched its Passages algorithm, which will now help the search engine to refer users directly to a relevant segment of a long landing page that has the answer to their query.
Google is familiarizing web pages to conform to the content as a response to a search query that contains a question. It is different from the previous algorithms of Google, as now the search engine is trying to match questions to the responses instead of mapping questions to keywords.
Developing Content for User Experience
Creating content has a categorical impact on how the site content is planned. Now the spotlight falls on users more as opposed to the previous method of building content strategies around keywords. It is an absolute reference to focusing on the user experience point of view when it comes to the content creation process.
Our professionals at Mellow always suggest asking these three simple questions to yourselves while planning content creation:
- What does the audience want from this page?
- What will they accomplish once they land on the web page?
- What will they learn, and what do they aspire to find?
Without a doubt, these questions need to be prioritized as the answers will help in crafting your content. It will then match up with how Google crawls web pages and ranks them accordingly.
Focus on Better Answer
A better answer can be described as the one that informs and highlights the user the why, how, what, or when they are seeking in their query. It often means developing personalized images to communicate your message better. It can also be thought of as illustrating the message through a graphical representation of data.
Delve into your creative genius and ask yourself - how can I customize the next message to be precise to visitors coming to my site? That is the actual process of developing content keeping the user experience in mind.
Enriching Web Page Experience
Like tools for Machine Learning & AI, Google is setting forth a small ranking boost for web pages that passes their CWV (Core Web Vitals) test, which is utilized to track visitors' user experience on a site. It takes more than just a fast server to offer a fast and premium user experience. Sometimes page speed suffers on the visitor's end when they download your web page through a 4G network on their mobile devices with limited bandwidth.
It is imperative to build a site with fast download features as it will be not only good for publishers and users, but will also help generate more page views, more leads and more conversions. To help you out in enhancing your web page experience, here are some tips that you can follow:
- Segregate your content and break them into smaller paragraphs.
- Use relevant heading tags.
- Avail ordered lists and bullet points.
- Leverage more images that illustrate your objective and what you are trying to communicate
- Select lightweight images with fewer colours, light shades, and less granular details like leaves or gravels.
- Optimize your illustrations.
- Avoid using images that cannot be resized less than 50 kilobytes and no higher than 100 kilobytes.
- Develop content without any minimum word count and articles that offer meaningful answers.
- Make use of graphs.
- Test your web pages on different mobile devices.
Needless to say, Google ranks those sites higher that are useful to user queries and are designed in the most user-friendly manner to satisfy the visitors. If you are looking to build a frictionless website for your business that will become popular among your targeted audience, you can reach out to our Mellow Team, who can guide you through the fundamental ways to optimize a site by considering both UX and best SEO practices.