The 5 Biggest Differences Between Print Design and Web Design

Abhishek V
mins read

Printing and web design are two sides of the same coin. Many similarities exist between the designers of printed and web materials. However, there are numerous distinctions that people frequently overlook. Today, the differences between printed and web design are almost illegible: printing design methods and techniques influence web design and vice versa.

What is web design? 

Web design is the art of planning and organising content on a website so that it can be shared and accessed by anyone in the world via the internet. Web design is a combination of aesthetic and functional elements that determines the look of a website—such as its colours, fonts, and graphics—as well as shaping the structure of the site and the users' experience of it. 

Today, one of the pillars of having an online presence is the creation of a website. It is constantly evolving to meet the growing needs of website design companies and visitors alike, including mobile apps and user interface design. As a result, the world of web design is as dynamic as it has ever been.

What is Print Design?

Print design is a subset of graphic design in which the design is created digitally first and then printed. Print design is primarily used for branding and marketing. Print design encompasses everything from business cards to flyers to packaging. The process of converting a digital design into a hard copy on materials such as paper, cards, or boxes is known as printing. The design that will be printed on a physical publication is known as print design.

The differences between web and print design are as follows:

Print is about time on a page; the web is about time on site.

While multi-page print products are available, most print designers prefer to work with single-page formats such as flyers, business cards, and posters. Even with multi-page designs, critical elements such as book front and back covers must generate as much interest as possible within that space, as the contents may not be immediately accessible.

While time spent on an internet page is still an important metric, a single landing page can be designed to direct customers to other parts of the site. As a result, spending time on any particular page is less important than spending time on the entire site. These significant differences should be considered when designing for either format.

The difference in Marketing Approach

Website design and print design are clearly distinct. However, they are designed differently because they both take different marketing approaches. From a leaflet to a website, logos to online advertisements, the most important thing is to promote your business.


While both types of design are very different, they both have the same goal: effectively market a business through high-quality, eye-catching design. As previously stated, you should use the same branding and marketing for all of your designs. It is to ensure that your company is easily identified and that everything remains consistent.

People's Perceptions of the Design

The way people use the design is one of the most noticeable differences. There are significant differences between holding something tangible in your hands - such as a paper magazine or a book - and interacting with a website in a virtual space.

There are also symbiotic relationships, such as electronic journals that look precisely like their print counterparts but are read from a monitor. However, this is an exception: printing and web design have clear boundaries, so how people perceive the final design heavily influences all of its web design company decisions. You can read the briefs at to learn how people see their future designs and what they want.

The difference in UI/UX

Both website and print design companies create the product's appearance and, regardless of the final product's quality, must leave a favourable impression on the consumer.

In addition to a good visual component, printing products have a tactile effect (texture, shape, and even print effects such as embossing or silk screen printing). In contrast, web design uses other interactive elements to attract attention and enliven reading, audio, and video.

You've probably noticed that many bibliophiles adore the feel of a book, its weight, smell, and texture. These are characteristics that cannot be achieved in electronic form.

On the other hand, electronic books have advantages that cannot be transferred to print: children's books contain animated illustrations, and electronic versions of scientific literature include links to external sources.

Resolution in DPI and PPI

The resolution determines the quality of images. We're sure you've heard the abbreviations DPI and PPI. Most people mistakenly believe they are synonymous, but this is fundamentally incorrect.

The term DPI comes from the printing process and refers to the density of ink dots per inch. On the other hand, PPI is the number of pixels arranged on an inch of screen.

The more pixels per inch we have, the clearer and more colourful the images are. In contrast to PPI, DPI does not intend to change the image size when printing but rather affects image quality.

The industry standard for web design is 72 PPI. However, because modern devices have much higher pixel density, this will change in the near future.

Web Design Company in Australia

Are you looking for the best web design firms in Australia? Here is a list of top web designers in Australia who can provide you with customer-friendly website designs.

  • Caveni Digital Solutions
  • Instinctools
  • Media Web
  • PageTraffic Inc
  • SmartSites
  • Appello Software
  • Sapphire Software Solutions
  • CodeBright
  • MobileCoderz Technologies
  • Vrinsoft Technology

In conclusion, print design and web design each have their own set of strengths and challenges. Understanding these distinctions can assist designers in selecting the best approach for each project and creating effective designs for both print and web.


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