Divine wanted to reintroduce its classic sandalwood incense to a contemporary audience while retaining its heritage and elegance.
Mellow Designs blended tradition with modernity by incorporating ornamental details across the packaging. The typography and iconography reflected Divine’s essence while staying aligned with modern design trends.
The focus was on creating a classy, timeless aesthetic that resonated with both heritage and modern-day sensibilities, ensuring Divine’s relevance in new, unexplored spaces.
The rebranding allowed Divine to re-enter households with a refreshed appeal, seamlessly fitting into modern lifestyles.
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