Ensokea is a healthcare service provider offering an elevated, personalised approach to medicine inspired by the Japanese philosophy of omotenashi. Combining advanced diagnostics, modern facilities, and a human-first approach, they cater to affluent professionals, chronic care patients, and health-conscious young adults who expect more from healthcare, in quality, experience, and care.
Challenge
Ensokea wanted a brand identity that could position them instantly as a premium healthcare provider in a competitive market. The challenge was to capture the trust and expertise of a medical brand while also reflecting the luxury, innovation, and empathy that set them apart.
Approach
The goal was to move away from the conventional, overly clinical visuals of healthcare. We shaped Ensokea’s identity around the ideas of Minimalism, Sophistication, and Human Connection. Together, these qualities create a sense of reassurance, setting a new standard for what premium healthcare can look and feel like.
