Helios Durga campaign

How a Durga Puja campaign lit up the internet.
What We Did
Ad Films
Digital Ad Campaigns
New Media Advertising

Challenge: Helios approached us with a challenge to get everyone talking on the occasion of Durga Puja & Navratri. The brief was to craft a fresh perspective during the festive season and stand out from the competition.

Our Approach: If times are changing and so are the faces of evil, we need a newer, modern way to fight today’s social demons. Because modern problems require modern solutions, right? And viola! That became our campaign insight.

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