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Business problems, analysed strategically and solved through brand solutions built to scale.
AI films and photography built to scale D2C brands without scaling the cost.
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UI/UX and websites designed for how brands work in the AI era
Creative talent tested on real-world briefs and matched to the teams that need them.
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Helios wanted to create a buzz during Durga Puja and Navratri with a fresh perspective that would help them stand out amidst the festive clutter. The challenge was to craft a campaign that was culturally relevant while resonating with a modern audience.
We drew inspiration from the changing times, recognising that modern problems require modern solutions. This insight led us to redefine the idea of fighting today’s social evils through a contemporary lens, aligning it with the spirit of Durga Puja and Navratri.
Our objective was to blend tradition with modernity by presenting a socially conscious narrative that resonated with the younger audience. We aimed to create a campaign that not only highlighted the festive spirit but also initiated meaningful conversations.
The campaign sparked widespread engagement and conversations online, positioning Helios as a brand that celebrates culture while addressing relevant social issues.
Reinterpret the meaning, not just the imagery. We reframed the spirit of Durga Puja and Navratri around fighting today's social evils through a contemporary lens, rather than relying on traditional festival visuals.
Only when the commentary comes from the festival's own meaning. We tied Helios's narrative to the goddess's triumph over evil, so the message emerged from existing symbolism instead of being layered on top of it.
Say something specific. We built Helios's campaign around a contemporary reinterpretation of the festival's meaning, instead of the general greetings and discount messaging most brands default to.
It worked for Helios. The campaign sparked widespread engagement and conversation online, positioning the brand as one that celebrates culture while engaging with issues that matter to its audience.
Association that outlasts the season. Helios's campaign generated significant online engagement and gave the brand a distinct association beyond typical seasonal messaging.
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