Challenge: Helios approached us with a challenge to get everyone talking on the occasion of Durga Puja & Navratri. The brief was to craft a fresh perspective during the festive season and stand out from the competition.
Our Approach: If times are changing and so are the faces of evil, we need a newer, modern way to fight today’s social demons. Because modern problems require modern solutions, right? And viola! That became our campaign insight.
