Herb Island is a natural and sustainable skincare brand that creates mid-premium products made from freshly grown herbs and raw, organic blends. Using their unique blending method, every product is designed to be effective, safe, and suitable for all skin types.
Challenge
Herb Island has deep roots in skincare manufacturing. After years of crafting products for other labels, they set out to create their own natural and sustainable skincare brand offering mid-premium products. The challenge was to break into a crowded skincare market with packaging design that communicated the brand’s values.
Approach
To make an impact, the brand needed a visual identity that reflected its essence while standing apart in the market. Our goal was to create an identity and packaging design that balanced premium appeal with authenticity, making it credible against established players and instantly relatable to ingredient-conscious consumers.
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