Business problems, analysed strategically and solved through brand solutions built to scale.
AI films and photography built to scale D2C brands without scaling the cost.
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UI/UX and websites designed for how brands work in the AI era.
Creative talent tested on real-world briefs and matched to the teams that need them.
JMS Floating Garden, a niche brand specialising in eco-friendly, nature-based water treatment solutions, faced tough challenges. They were a business operating with over 8 years of experience in clean water restoration, and they didn’t have an identity or website that showcased that. Furthermore, the niche they occupied was fairly new in India. The audience lacked awareness and an in-depth understanding of the product, its technology, and the need for restoration itself. Floating Garden needed strategic design solutions that helped them establish their presence in the water restoration space while also educating the audience and gaining their trust.
At Mellow Designs, we took a strategic design approach to solve these problems. We did a deep dive into the subject and started designing an identity system that would resonate. Alongside this, we crafted a narrative around clean water restoration for a better future that could be translated across print and digital touchpoints. The product itself served as inspiration for the logo design, with a Floating Garden icon forming the logo mark. The font choice was kept confident and approachable to establish expertise and inspire trust. We also did UX exercises to help sort out the vast information and condense it into an easily digestible information flow.
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Anchor it in the science. We built JMS Floating Garden's visual identity and creative direction around the actual mechanics of floating wetland water treatment, positioning the brand around designing the future of water conservation.
Make the process visible. We built JMS Floating Garden's website to explain a technical, less familiar approach in a way that works for people who do not know the underlying science.
It has to work differently. We developed JMS Floating Garden's identity for an audience evaluating water conservation infrastructure, which needed a more credible and practical visual direction than a consumer eco brand.
By simplifying the explanation, not the technology. We used creative direction to show visually how floating wetlands restore polluted water bodies, making a complex process legible at a glance.
JMS Floating Garden makes the case that they do. Infrastructure and non-profit-facing sustainability projects benefit from the same identity investment consumer brands make, because the buyer still has to be convinced.
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