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Business problems, analysed strategically and solved through brand solutions built to scale.
AI films and photography built to scale D2C brands without scaling the cost.
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UI/UX and websites designed for how brands work in the AI era
Creative talent tested on real-world briefs and matched to the teams that need them.
smartShift wanted to reposition itself as an emerging technology partner while retaining its existing brand guidelines. The challenge was to modernise the design while maintaining brand consistency.
We introduced a fresh visual language with a contemporary colour palette and geometric sans-serif typeface. A minimalistic approach with ample white space kept the design clean, while micro-animations and a card layout enhanced user interaction and ensured consistency across devices.
We balanced sophistication with simplicity by introducing a consistent illustration style and versatile icon library, making the communication visually engaging and adaptable.
The final website was modern, responsive, and positioned smartShift as a forward-thinking technology partner.
Change the system, keep the signals. We paired a UX audit with a brand positioning and narrative exercise for smartShift, then delivered a modern, minimal design that retained the company's existing branding.
Usually inconsistency, not age. smartShift's site had inconsistent messaging and visual clutter that failed to reflect its real expertise, which is why we began with a UX gap audit rather than a visual refresh.
Reframe the narrative inside the existing brand. Our positioning work presented smartShift as an emerging partner in SAP transformation and intelligent automation while staying consistent with its established guidelines.
We treated it as equally important here. Responsiveness across all devices was prioritised alongside the visual redesign for smartShift, since B2B research increasingly happens on mobile.
By whether the site finally says what the business does. smartShift's redesigned website communicated its expertise far more clearly and reinforced its leadership position in the IT space.
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