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Business Design

Business problems, analysed strategically and solved through brand solutions built to scale.

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Mellow Films

AI films and photography built to scale D2C brands without scaling the cost.

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Mellow X

UI/UX and websites designed for how brands work in the AI era

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Upgrade your brand narrative through AI & human direction.

Next-generation AI production, shaped by the judgement of traditional filmmaking.

Brand Films

Original production shoots that capture what your brand stands for and make it unforgettable.
Making Festive Luxury Feel Closer | Helios
Marketing Campaigns
Creative Direction
Ad Films
Turning a Festival Into a Cultural Moment | Titan World
Marketing Campaigns
Creative Direction
Ad Films
Celebrating India’s Modern Goddesses | Helios
Marketing Campaigns
Creative Direction
PSA Films
Sharpening Smart Tech’s Visual Language | Crossbeats
Marketing Campaigns
Creative Direction
Ad Films
Training 3,000 Schoolgirls in Self-Defence | Poetrique
Creative Direction
Storytelling
CSR Films
Tentative Cost - 10L to 20L
Tentative Time - 3 weeks (up to 30 sec)
Projects

AI Films

High-impact films made to sell an idea, a product or a moment.
Giving Graphene Coating a Story | 3M
Creative Direction
Marketing Campaigns
Product Film
Reimagining World Health Day With AI | SPARSH Hospital
Creative Direction
Marketing Campaigns
Social Media
Celebrating One Year of Care and Hope | SPARSH Hospital
Creative Direction
Marketing Campaigns
Social Media
Tracing 20 Years of Care Through Healing Hands | SPARSH Hospital
Creative Direction
Storytelling
Social Media
Bringing the Liver to Life for World Liver Day | SPARSH Hospital
Creative Direction
Storytelling
Social Media
Tentative Cost - 50K to 2L
Tentative Time - 1 week (up to 30 sec)

Viral Reels

Platform-native films made to stop the scroll and spark sharing.
Tentative Cost - 45K to 1L
Tentative Time - 3 working days (up to 30 sec)

Explainer Video

Clear, engaging films that turn complex ideas into stories people understand.
Connecting the EV Charging Experience | ChargNex
Motion Design
Creative Direction
Storytelling
From Heritage to a Complete Brand World | VEDA
Motion Design
Creative Direction
Storytelling
Repositioning Kombucha Through Craft | Mavis
Motion Design
Creative Direction
Storytelling
Creating India’s First Retro Gaming Brand | OSS
Motion Design
Creative Direction
Storytelling
Inside the Making of a 10-Festival Campaign | Titan World
Motion Design
Creative Direction
Storytelling
Tentative Cost - 75K to 3L
Tentative Time -  1 week (up to 30 sec)

AI Product Enhancement

AI-assisted production that extends sets, transforms shots and unlocks visuals beyond the shoot.
Studio-to-Lifestyle Enhancement | Poetrique
AI
Product Photography
Lifestyle
AI-Enhanced Product Visual | STIM Junior
Product Photography
Lifestyle
AI
AI - Product Mockups | Pawpeye
AI
Product Photography
Lifestyle
AI Jewellery Visual Enhancement | VEDA
AI
Lifestyle
Product Photography
AI - Product Mockups | Havikar
AI
Product Photography
Lifestyle
Tentative Cost - 10K to 50K (based on number of products)
Tentative Time - 3 working days

Product Videos

Films that show what your product does, how it works and why it matters.
Reviving 90s Gaming in AI | OSS
E-commerce
Product Film
Live Action
Styling Bathroom Essentials in AI | BonKaso
E-commerce
Product Film
Live Action
Showcasing Ladder Options and Features | Bonkaso
E-commerce
Product Film
Live Action
Matching a Smartwatch to Everyday Life | Helios Smart
E-commerce
Live Action
Creative Direction
Tentative Cost - 10K to 25K (per product)
Tentative Time -  1 week (up to 20 products)

Product Photography

Striking product imagery crafted for campaigns, commerce and every screen.
Bringing Everyday Utility to Life | BonKaso
Product Photography
E-commerce
Product Photography | OSS
Product Photography
E-commerce
Tentative Cost - 3K to 12K (per product)
Tentative Time - 1 week (up to 30 products)

Digital Interaction Videos

Hands-on films that show the product in action and make every feature feel real.
Tentative Cost - 50K to 2L
Tentative Time - 1 week (up to 15 sec)

Logo Animation

A distinctive motion signature that brings your brand mark to life.
Tentative Cost - 15K to 50K
Tentative Time - 3 working days (up to 5 sec)
How the mellowman does it, every time!

Led by Rohit Dhongade & Anisha Khiyani

Mellow Designs was founded in 2018 by Rohit Dhongade and Anisha Khiyani. Rohit leads design and creative direction, shaping one of India's most distinctive studios across branding, UI/UX, and business design. Anisha heads the business operation, partnerships, and growth — bringing her background as an apparel designer and former founder of a sustainable clothing brand into how Mellow builds for clients today.

So far, so good.
Real numbers, real growth.
1000+ crores worth of real-estate properties sold
Launched a flagship product in 150+ stores across India
Valuation and ₹500 Cr valuation at brand launch
Launched 7+ campaigns in one year
Launched doorstep service in India & achieved 50k+ qualified leads in 6 months
Built a complete digital product design for an EV charging company.
2.2x increase in E-commerce sales
Repositioned for the global market through a website
SEO partner since 5 years. Scaled organic traffic & sales by upto 3X.
500k+ leads captured across pan India campaigns.
Executed a campaign in 10 languages, for 500+ stores
Partner in Design Thinking
Your brand’s success story starts here
Let’s Begin
Let’s Begin

Culture can't be described.
Feel the vibe.

8 Years, Same Energy.

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Join the tribe

Frequently Asked Questions

What kind of films do you make?

Ad films, brand films, product and lifestyle photography, e-commerce shoots, motion design and AI-generated content. One team, script to final grade.

What's the difference between an ad film and a brand film?

 An ad film sells the thing. A brand film sells the reason anyone should care. Ad films run against a campaign window and a call to action. Brand films build the story you'll still be telling in three years. Most brands need both, at different moments.

How long does a film take?

Depends on scope. AI-assisted production means most films land in days rather than weeks. Live shoots move faster than you'd expect too. We've taken a multi-region festival campaign from idea to final edit in a single week, costumes and shoot included.

Is AI-generated video good enough for a brand?

For a lot of work, yes. We use AI across ad films, motion, voice and photography, alongside traditional shoots, and choose per project rather than per principle. Where a live shoot is the right answer, we shoot. Where AI gets there faster with no drop in quality, we use it. You'll always know which one you're getting.

How much does a film cost?

We scope first, then quote. What moves the number: live shoot or AI-assisted, how many cuts and languages you need, and whether photography sits alongside the motion work. You see the scope and the price together.

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