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Business problems, analysed strategically and solved through brand solutions built to scale.
AI films and photography built to scale D2C brands without scaling the cost.
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UI/UX and websites designed for how brands work in the AI era
Creative talent tested on real-world briefs and matched to the teams that need them.
Tova had an excellent recipe for infused waters but struggled with outdated communication and design, limiting its appeal to younger consumers.
We adopted a minimalistic approach, focusing on typography and the infused ingredients as the brand’s USPs. We designed transparent packaging that showcased the ingredients while using a blocked label at the back to prevent reflections. Bright colours and organic flavour notes maintained Tova’s essence, while a vertically placed logo and larger font enhanced visibility on crowded shelves.
We analysed competitor packaging to identify design gaps and realised that highlighting the ingredients and flavour notes would create an immediate connection with health-conscious consumers. Our aim was to create a design that felt fresh and organic while standing out on a shelf of similar products.
The refreshed branding, including an interactive website design that highlights flavour notes dynamically, positioned Tova as a modern and attractive choice for consumers.
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Fix the visibility problem directly. We used a vertically placed logo and a larger font to improve Tova's shelf standout. It was a packaging and visibility fix rather than a change to the product itself.
Only if the label placement ignores it. Tova's pack is transparent at the front to showcase the infused ingredients, with a blocked label at the back specifically to stop reflections distracting customers.
Strip it back. We took a minimalistic approach for Tova built around typography and the infused ingredients as the core selling points, rather than adding decorative elements to look contemporary.
Not if the recognisable elements are protected deliberately. We kept Tova's bright colours and organic flavour notes intentionally intact while modernising the wider design language around them.
Scope and consequence. Tova's logo redesign extended into a consistent aesthetic across fonts, colours and packaging structure, so the new mark arrived as part of a system rather than a standalone asset.
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