MillerKnoll is one of the world's most influential names in design, with over a century of work shaping how the modern workplace looks, feels, and functions. Its dealer network spans 100+ countries and 300+ partners, the largest of its kind in contract furniture.

The category, though, has shifted. Dealer expectations have evolved. Certification programmes that once felt like a credential now risk feeling like a process. The strongest dealer partners want more than compliance. They want a partnership worth investing in.

Mellow is partnering with MillerKnoll to reposition Channel Development from programme to promise.The ambition is to evolve a global dealer network into an elite cohort. To set the reference point for what a partnership with a design-led legacy brand can stand for, in the markets and decades ahead.