Home gardening in India is a $4.3 billion industry, growing at 6.4% year on year. The category has matured faster than the brands inside it, and the space for a definitive home-gardening brand is now open.

Mellow is partnering with Pot & Bloom, one of India's pioneers in home-growing kits, backed by the R&D of Cropnosys. Our engagement reimagines the brand’s identity, packaging and digital experience and implements the strategic role of AI and technology into the category.

The ambition is to build the brand that sets the reference point for home gardening in India and shapes what the category looks like next.