Our business verticals

Business Design

Business problems, analysed strategically and solved through brand solutions built to scale.

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Mellow Films

AI films and photography built to scale D2C brands without scaling the cost.

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Explore

Mellow X

UI/UX and websites designed for how brands work in the AI era

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Digital experiences, built through business design.

We design UI/UX and websites for the AI era, treating each interface as a commercial asset first.

Business Design Approach

01. Business Problem Definition

Frame the business challenge before solving it.

Define the core problem, strategic objective, and commercial outcomes the business is trying to achieve.

02. Business Discovery & Opportunity Mapping

Identify the highest-value opportunity.

Evaluate the market, category, customer behaviour, competitive landscape, and business model to uncover strategic whitespace.

03. Strategic Positioning / Brand strategy

Build a defensible competitive advantage.

Define where the brand will compete, how it will win, and why customers should choose it over every alternative.

04. Identity & Expression

Operationalise the strategy through the brand.

Develop a unified identity system—visual, verbal, and experiential—that consistently communicates the strategic position.

05. Experience & Growth

Scale the strategy across the customer journey.

Activate the brand through digital products, marketing, campaigns, and customer experiences that convert strategy into measurable business growth.

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Meet the A-team

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A team that brings local expertise and global perspective together under one roof.

Rohit Dhongade
Anisha Khiyani
Vishwas Shivapur
Neeraj Shrivastav
Arul Mozhi
Shubham Shukla
Samarth Shivapur
Amir V
Yash Kurale
Arya Dilip
Shilpi Shikha
Getheeshraj M
Jhalak Patel
Navdeep Singh
Ruby Sharma
Het Vyas
Rohan Raj
Varshika Velraj
Siri L Prasad
Varsha Ganesh
Vijaya Karpe
James John
Ajay Krithick
Ajay V
Aswanth Mohan
Alfen Nikhil
Bryan Bidappa N
Chamind A B
Gaurav Gautam
Muskan Srivastava
Parthi Shah
Purnima Mandloi
Ronella Patrick
Shreya Kapoor
Shweta Ulhas Hejib
Vivek Ellezhuthil
Rohit Dhongade Founder & Brand Experience Director - Mellow Designs
Rohit Dhongade
Founder & Brand Experience Director
Anisha Khiyani Co-Founder - Mellow Design
Anisha Khiyani
Co-Founder
Vishwas Shivapur Creative Strategist - Mellow Designs
Vishwas Shivapur
Creative Strategist
Neeraj Shrivastav
Group Creative Director
Arul Mozhi Client Servicing Manager - Mellow Designs
Arul Mozhi
Business Operations Manager
Samarth Shivapur
Head - Sales and Partnerships
Amir V
Creative Strategist
Shubham Shukla Motion Graphic Designer - Mellow Designs
Shubham Shukla
Lead Motion Graphic Designer
Yash Kurale
Lead UI/UX Designer
Vijaya Karpe Social Media Marketing Associate - Mellow Designs
Vijaya Karpe
Digital Marketing Manager
Varshika Velraj Junior Graphic Designer - Mellow Designs
Varshika Velraj
Senior Visual Designer
Siri L Prasad Graphic Designer - Mellow Designs
Siri L Prasad
Senior Brand Designer

Our Playground:

Fair warning:  This is where we make a mess.
Let's take your brand beyond branding.
Let’s Begin
Let’s Begin
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