If you own a business, you NEED to have an online presence. After all, we're living in the digital age, and there are no two ways about it. We love to keep you on your toes and thinking, so this weekend, buckle up and take notes because these tips are sure to skyrocket your business in less than no time.
Your brand values and identity have to be the backbone of your online presence. At the same time, there are algorithms and secrets to unlocking the full potential of digital space, and we're here to show you how. Are you ready? We sure are!
1. A website to charm your clients
How do you connect with clients? Is it through Instagram and other social media? While that's all well and good, you need a whole website in itself to which you can direct your clients. A website will come in handy as and when your brand grows. Take your time, but not too much time, and make your website a representation of you.
What makes a good website, you might ask? Well, it must be aesthetically pleasing, it needs to convey your message clearly, it must be interactive and easy to navigate.
Tip: Some great advice to keep in mind is to test out your website and then modify it further. Sometimes, when you're making your website, you might feel that it is easy to navigate, but that might not be the case for a layman visiting your site.
2. Paid Advertising on the Web
Most brands pay to advertise, be it print ads, radio ads, or online advertising. We can confidently say that paid ads online are the best marketing tool. The visibility these ads bring to your brand is necessary. And guess what? It's way cheaper than print ads and television ads! You can generate traffic to your website or social media platforms much quicker than organically growing your audience.
Tip: Be sure of your target audience and watch out for adblockers! Ad blockers could potentially ruin all your hard work.
3. Optimise your brand using SEO
Do you want your website to show up as the number one search on Google? Search engine optimisation or SEO is just the way to do it. If you're not familiar with SEO, hire a team because it's worth it! Use websites like Semrush and SEOprofiler to make sure you're showing up in relevant searches.
Tip: A great way to incorporate SEO into your business is by posting frequent blogs and articles.
4. Build a social media strategy
Instagram is one of the most prominent digital marketing spaces of today, and it's free! LinkedIn is a space where you can convert leads into clients instantly. What we mean to say is that social media is THE place to make your presence known. The subtle nuances of a social media strategy include posting times and schedules, posting calendars, and SEO, to name a few. New trends pop up every day, and your brand needs to stay relevant to get the attention it deserves.
Tip: Hire a team to manage your social media accounts, don't skimp on it because it's sure to make a world of difference whether you're just starting or you've established yourself in the industry.
These four points will seal your online presence immediately. Please don't wait to get started on it right this minute. Why spend a bunch of money on advertising when these tools are right there at your disposal! Let us know if you have faced any struggles in establishing yourself in the digital space; we'd love to discuss it! Please share this post with any budding entrepreneurs you may know and help them stay ahead.