What Is A Brand Style Guide: Create Yours In 6 Easy Steps

A brand style guide is a manual that specifies how an organisation should represent itself to the public and customers. A style guide includes the use of its brand logo, font and colour choices, photography, the general mood, and other elements. In other words, it serves as a guide when designing a brand and promotes consistency in the way a brand appears, feels, and sounds. It's so potent that some even refer to it as a brand bible.

As a brand has a number of departments looking afterdifferent things, a brand book makes it easy to stick to the brand's style.When there is a brand book, you can be sure that your brand will always lookand feel the same, regardless of who handles customer service, marketing,design, and sales.

Importance Of A Brand Style Guide

A style guide sets the tone of the brand and how the brandwants to be perceived by its consumers. Consider your brand identity to be thepersonality of your business. It's how people start to recognise and trust you.If someone's appearance and behaviour continuously change, you won't feel likeyou know them and question their credibility.

Therefore, a style guide is crucial because it makes iteasier for your company to communicate consistently among all teams andchannels.

A brand style guide's principal objective is to bedistributed to others. By designing a brand style guide, you can guarantee thatyour brand's image will remain constant even when handled by third parties.

Designing A Brand Style Guide

Every brand style guide needs six components. You shoulddiscuss those elements as your top priorities with your brand designer. You canalways revisit your brand style guide when you want to revamp your branddesign. You may transform those emotions, sentiments, and visuals into actualbrand pieces with the aid of a designer. 

Listed below are the 6 elements you must keep in mind whendesigning a brand style guide:

Brand story

Whenever creating a brand style guide, start with the brandstory. It provides the framework for the brand experience and should guide theremaining sections of the style guide. A brand story identifies and explainsthe most important values to an organisation. It conveys a company's ideals tothe general public and can aid in important organisational decision-making.

Designing A Brand Logo

Having a defined brand style guide aids in choosingpatterns, colours, textures, and typefaces that will convey the best messageabout your company. The most crucial component of your brand is your logo. It'sthe one thing that everyone should be able to identify as being uniquelyyours. 

 

This part of your brand style guide ensures your logo isutilised as you intended. Furthermore, it eliminates errors that might conveyincorrect information, such as stretching, changing, condensing, orre-aligning.

Include all of your brand logo's authorised iterations,specify when to utilise each one, and include illustrations to help illustrateyour point.

Size: Specify the minimum size and appropriatedimensions

Space: Clear instructions should be provided if abrand logo needs a specific quantity of white space around it

Colours: Demonstrate several renderings (inverted,coloured, black and white) and when to utilise each

Don'ts: Making it clear how you do not want yourbrand to be used might be as significant

Have A Defined Colour Palette

You need a brand palette that will help to provide a unifiedappearance and feel. Most firms stick very close to the colours of their logoby using four or fewer primary colours. Choose one light colour for backdrops,one deeper colour for writing, one neutral colour, and one stand-outcolour. 

Display samples of your brand's colours in your style guide.Wherever your brand statement appears, give the details required to duplicatethose colours correctly. 

Typography And Fonts

Font selection is a significant aspect of identity design aswell. Whether you wish to specify numerous brand typefaces or whether onetypeface family will be sufficient for all of your demands will depend on yourbrand's needs. Use a different typeface from the one in your logo as a generalguideline since the contrast will make it stand out. 

No matter how basic or intricate, your font scheme is, makesure it is utilised correctly by outlining your decision and providing detailedusage instructions.

Give a brief introduction of the fonts you are utilising,their relationship to your brand, and the purposes for which they are employed(headlines, body text, captions, etc.).

Alignment: Make it explicit if you want the copyto always be aligned to the right, left, or centre

Spacing: Provide tracking and kerning ratios toensure a consistent look when the font size changes

Pictures And Images

When it's your organisation, you instinctively know whichimages and graphics fit your brand. Your brand style guide's imagery sectionwill guide others in the right direction without burdening you with additionalapproval tasks.

Show samples of photos that have worked effectively for yourbrand as a best practice. Whether it's a print catalogue or an Instagramaccount, ensure you include the primary communication channels used by yourbusiness. If you can't locate all the examples for your business, go to moreprominent companies for what seems correct. This will still offer your team anidea of the style to adhere to, and aiming high never hurts! Create a moodboard by gathering photographs that reflect the impression you want customersto have of your business.

Set The Tone Of Your Brand

Though writing style may not immediately come to mind whenconsidering brand identification, brand voice significantly impacts how youraudience perceives you. 

You may get in touch with Mellow Designs if you're searchingfor a branding agency or want to enhance the user experience on your website.At Mellow Designs, we develop brand imagery that connects with your targetdemographic and will help your company stand out in the online marketplace.Visit our existing blog content collection and subscribe for more educationalblogs like this one.

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