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Business problems, analysed strategically and solved through brand solutions built to scale.
AI films and photography built to scale D2C brands without scaling the cost.
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UI/UX and websites designed for how brands work in the AI era
Creative talent tested on real-world briefs and matched to the teams that need them.
With new competitors popping up, 3M, a stalwart in the car service market, was beginning to lose their hold in the market. Despite having 100+ stores across India and offering ceramic coating, they failed to hold on to their customers. The problem was that being an old company, they lacked the fresh, modern appearance to attract today’s crowd. So, to set themselves apart from their competitors and reposition themselves as an elite player in the car-care industry, 3M approached us.
To modernise 3M’s communication, we took a holistic approach to revamp their visual identity across all touchpoints. We redesigned their store banners, brochures, digital handovers, standees, leaflets, and flyers, ensuring the content was visually engaging and conveyed their expertise in a simple and impactful manner.
Our strategy was to make communication visually appealing yet straightforward enough for customers to quickly grasp 3M’s value proposition. We carefully curated visuals and content that emphasised the benefits of ceramic coating and other services while reinforcing 3M’s reputation for quality and trust.
The revamped communication strategy led to a significant improvement in customer perception and engagement. By modernising their brand identity and creating a more cohesive and visually compelling experience, 3M successfully reclaimed its position as a leader in the car-care industry.
It covers every physical and digital touchpoint across your retail footprint. For 3M that meant store banners, brochures, digital handovers, standees, leaflets and flyers across 100-plus stores, delivered as one coherent system rather than asset by asset.
Design a system, not individual assets. We built 3M's refresh as a single visual language applied across every touchpoint, so a customer walking into any of its stores meets the same brand instead of a local interpretation of it.
Update the expression, not the identity. We modernised 3M's communication across every physical touchpoint so the brand read as current while staying recognisably the same company customers already trusted.
Make the value legible before a conversation starts. We designed 3M's in-store content so customers could understand the benefit at a glance, without needing a staff member to explain the technology first.
Only if it is aimed at the actual problem. 3M was losing ground despite a large store footprint, so we built the refresh to rebuild both trust and relevance rather than just modernise the look. It went on to reclaim its position as a category leader in car care.
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