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3M Door Step

3M Doorstep

Launched doorstep service website for a global car care service brand.

Services

Website Design / Development
Digital Experience Design
Brand Positioning
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The brief

Challenge

3M approached us for a dedicated landing page for the Indian market, focusing on their comprehensive car care services. The page must showcase a range of offerings, from detailing and cleaning to protection and maintenance products, providing customers with easy access to information and reinforcing 3M’s commitment to automotive excellence.

Approach

‍We wanted to blend 3M’s global brand aesthetic with elements that resonated with the Indian market. By integrating design elements, colour palettes, and imagery, we aimed to create a visually appealing landing page that reflects 3M's international quality while appealing to Indian consumers' preferences and sensibilities, building a deeper connection.

Thought Process

The development of 3M's landing page involved comprehensive research to identify client needs and preferences. We conducted a competitor analysis to understand market positioning and aligned our design strategy with 3M’s business goals. The landing page was crafted and developed, focusing on user experience and showcasing 3M’s extensive car care services.

‍Result

The landing page improved product familiarity for customers through engaging visuals, intuitive navigation, and informative content that showcased 3M’s car care services in detail. This enhanced familiarity promoted decision-making and boosted customer confidence in selecting 3M for their automotive needs.

Frequently Asked Questions

Can a single landing page generate leads at scale?

Yes, when it is built for one action. We designed 3M's Doorstep landing page specifically for conversion, and the launch generated a substantial volume of qualified leads within its first six months in India.

How do you launch a new service with just a landing page?

Build it around the enquiry, not the brand. We gave 3M's Doorstep launch a landing page with focused UX/UI designed to introduce the offering and drive qualified enquiries, rather than functioning as another general brand page.

Should a new service line get its own page or sit on the main website?

Its own page, when the action is specific. We designed and developed the Doorstep page as a separate experience so the messaging and user flow could stay pointed at one conversion goal.

How do you build trust for a new service under an existing brand?

Carry the parent brand's credibility into the new context. We used clear UX/UI patterns that made Doorstep feel like a natural extension of 3M rather than an unfamiliar offer wearing its logo.

Are dedicated landing pages only useful for new brands?

No. 3M is an established global brand and still used one to launch Doorstep in India, because existing brand trust converts hardest when it is pointed at a single action.

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