Business problems, analysed strategically and solved through brand solutions built to scale.
AI films and photography built to scale D2C brands without scaling the cost.
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UI/UX and websites designed for how brands work in the AI era.
Creative talent tested on real-world briefs and matched to the teams that need them.
HealthFeed.ai is a multichannel member‑engagement platform for healthcare organisations, powered by AI to deliver personalised care journeys, automate risk assessments, and drive better outcomes. Their original website, however, was overly generic. Seeking to showcase their true capabilities and boost demo requests, HealthFeed approached us to rebuild their site from the ground up.
We began with an information‑architecture audit and stakeholder workshops to map out primary user journeys across providers, payers, and clinics. From there, we designed a clean, modern UI that highlights “AI‑powered healthcare CX” front and centre, followed by modular solution cards, interactive demos, and clear calls to action. Throughout, we ensured the new site was purpose‑driven: every layout, graphic, and interaction guides visitors toward “Book a Demo”.
Our mantra was “clarity through design”. We retained HealthFeed’s signature blue and introduced warm accent tones to highlight steps and CTAs. Custom iconography and micro‑animations bring each of the five core solutions to life, making complex features approachable. By reorganising content hierarchy and simplifying page flows, we created a seamless journey that builds confidence and drives engagement.
The revamped website immediately reflected HealthFeed.ai’s market leadership. Visitors immediately understand the platform’s value, leading to deeper engagement and stronger interest. The streamlined user journey and compelling visuals have transformed the site into an effective lead‑generation engine, elevating HealthFeed.ai’s digital presence and reinforcing its position as a leader in healthcare member engagement.
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Map them separately before designing anything. We started HealthFeed.ai's redesign with an information architecture audit and stakeholder workshops, tracing the primary user journeys for providers, payers and clinics as distinct paths.
Design every element toward the one action. On HealthFeed.ai's site we built every layout, graphic and interaction to guide visitors toward booking a demo, rather than treating the demo request as a button added at the end.
Keep what carries recognition, add what is missing. We retained HealthFeed.ai's signature blue and paired it with new warm accent tones used to highlight steps and calls to action, modernising the system without resetting recognition.
The most important question a jewellery brand should ask a prospective agency is whether they understand the emotional territory of the category — not just its aesthetics. Fine jewellery, and bridal jewellery especially, operates on deeply felt associations around family, heritage, and identity. Agencies that approach it as a visual exercise produce work that looks beautiful but doesn't land. The right partner should be able to articulate the cultural and emotional white space available to the brand before they open a single design file.
Point the whole thing at one conversion. HealthFeed.ai's revamped site reflected its market leadership immediately, drove deeper visitor engagement and became an effective lead generation engine rather than a static presence.
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