Helios is one of the largest watch store chains in the country that has been selling watches for decades. However, they needed a better user experience on both the front and back end to compete with the other players in the market. Since Helios keenly focuses on selling watches only, they needed to transform their digital experience by revamping how they displayed their products on the website and how users interacted with their website. At the same time, they also needed to rework how they managed their back-end inventory.
