The client, a fertility expert, wanted to launch her own IVF and fertility hospital but needed help transforming her idea into a complete brand.
Mellow Designs was given creative freedom to handle naming, branding, and advertising. After thorough ideation, we named it Miracle IVF, symbolising the miracle couples experience through IVF. The logo, inspired by the union of sperm and egg, was paired with a simple brand language, a minimal colour palette, and soothing visuals.
We aimed to balance modern aesthetics with a humble, approachable tone, ensuring the brand didn’t appear overly expensive but rather a source of hope.
From signage and stationery to hoardings and social media ads, we created a cohesive brand experience that resonated with Miracle IVF’s core mission—bringing hope to aspiring parents.
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