The client was a fertility expert who wanted to start her own IVF and fertility hospital. But she did not know how to turn her idea into a brand. She approached Mellow Designs, giving us full creative freedom for naming, branding, and advertising her venture. It needed to look modern while still sporting an aesthetic that looked humble so as to not come off as an expensive centre.
After weeks of ideation and iteration, we were able to christen it with a name that resonates with people who need IVF and fertility hospitals. Since some couples find conceiving through IVF a miracle, we decided it was the perfect name for the brand. That is how Miracle IVF came to be.
The logo was inspired by the essence of an IVF treatment- the union of a sperm and an egg. With a simplistic brand language, two essential colours, and pleasing visuals, we created an aesthetic that harmonised with the brand’s purpose.
We synced the collaterals like signboard, hoardings, interiors and even their stationery to complete the design experience.
Miracle IVF Hospital wanted to position themselves as a source of hope for parents having difficulty in conceiving. So, with assuring language and soothing visuals, we designed their commercial ads that were placed on hoardings and social media.