IN'A SHOT

Shaped a brand identity and digital experience for a healthy snacking brand made for the modern Indian consumer.

Services

Brand Identity

Packaging

Website Design

Year

2025

Duration

4 Months

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The Brief

Overview

IN'A Shot is a seed-based nutrition brand that fits your entire day's intake into one small, grab-and-go shot.

Somewhere along the way, the functional snack category stopped being for everyone. It gets louder, harder, and more performance-obsessed, leaving the everyday health seeker with nowhere to go.

Founded by Ishan Kishan, the brand has the instinct to be a category disruptor by making healthy snacking easy and portioned. We are building every layer of it, from brand identity to packaging to website, giving seed-based nutrition the warmth and personality the modern Indian snacker has always deserved but never really been offered.

The Problem statement

TOO MUCH OF A GOOD THING

Healthy snacking is a growing market in India since the health revolution. The category is making it harder than it needs to be: big packets, generic blends, no real sense of how much you actually need. The intent is there. The awareness is there. But the habit never quite forms.

The category has solved healthy. Nobody has solved daily.

Insight

LESS IS MORE. MUCH MORE.

Indians have adopted healthy snacking as an idea. But nobody has made it easy enough to become a habit.

The problem is never the food. It is the friction around it. Too much choice, too little guidance, and too many decisions before you even open the packet. In'a Shot removes all of it. Your day's seed intake, In'a Shot. Small enough to fit into your day without thinking about it. Simple enough to actually stick.

The Identity

Ishan is warm, playful, and confident without being loud. That energy lives in the brand without the brand leaning on him entirely. So before anything is designed, we are mapping what the brand should feel like and, just as importantly, what it should never feel like. Not gym-coded, not cold, not trying too hard.

Logo

The wordmark comes from that same place. Chunky, playful, impossible to miss. The shot glass silhouette lives right inside the letterforms, so you understand what you are holding before you even read the name.

Packaging

Each pack leads with the actual ingredients, honest and upfront. No lifestyle photography, no abstract illustration. Just the product, doing the talking. 

The layered waves across each pack carry the visual logic of the brand. Colours sit within the same family, each shade flowing naturally into the next. Bold enough to stand out on shelf, restrained enough to never tip into noise. A range that reads as one brand from a distance and as its own thing up close.

The Snack That Fits Everywhere

A brand that looks as good in your hand as it does on the shelf. The chunky type, the warm layered design , the ingredient-first layouts. all designed to live in the real world.

Nothing about In'a Shot asks you to try hard. Not the snack, not the design, and definitely not the way you think about eating healthy. It solves the measuring, the guessing, and the overthinking.

Cool without trying. Healthy without the effort.

Website

The site leads with Ishan, his energy, his story, and his product. Everything the packaging builds, the website carries forward. Same gradients, same chunky type, same colour logic. What you see on shelf, you feel on screen.

Four seed mix snack bars in orange, blue, green, and red packaging labeled 'I'm a Shot' with 20% off tags.

Red review cards with user testimonials praising a spicy snack's flavor and crunchiness.

Product page showing Peri Peri Seed Mix pack with price, discount, and add to cart button.

Smiling man holding a red packet of plant protein seed mix against a yellow background.

Nutrition guide for irregular cycles and thyroid support with phases, foods, and benefits listed.

Infographic explaining the seed cycling rhythm with two phases, four seeds, and a 28-day cycle chart.

Ad banner with bold text 'Packed to power every bite' and seed mix product images on white background.

Three blog previews featuring energy bars: outdoor shot, bar pack on clouds, and basket with bars on pink background.

Collage of people holding, eating, and enjoying In'A Shot snack products in colorful packaging.

Webpage section titled 'This Is What We're About. In' A Shot' with text about nutrition and convenience.

Young man smiling and holding a red snack package labeled 'I'M A SHOT' in a bright room.

Text about nutrition emphasizing convenience without sacrificing nutrition, promoting easy consumption.

Mobile screen showing ad for seed mix with text 'Packed to power every bite' and a Shop Now button.

Mobile screen showing sold-out Peri-Peri Seed Mix pack, spicy roasted seeds priced at Rs. 480.

PLP

PDP

Frequently Asked Questions

How do you build a founder-led brand without depending on the founder's image?

Lead with the product. IN'A SHOT's packaging carries founder Ishan Kishan's tone without leaning on his photograph, using the ingredients and a consistent colour system to do the work instead.

What does a D2C brand identity project include?

For IN'A SHOT we covered brand identity, packaging and website design as one connected system, so the wordmark, the packaging logic and the site all speak the same visual language rather than arriving from three separate briefs.

How do you design a logo that communicates the product instantly?

Build the product into the letterforms. We worked a shot glass silhouette directly into IN'A SHOT's wordmark, so the format is readable before the name is.

How does brand strategy translate into repeat purchase, not just a logo?

Design against the real barrier. Our strategy work identified friction, not motivation, as the reason daily snacking habits break, so every packaging decision was made to remove a choice point for the customer.

What should a D2C website carry over from the packaging?

The same gradients, typography and colour logic. IN'A SHOT's site repeats the packaging system exactly, so the brand a customer meets on the shelf is the one they meet on screen.