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Mellow Films

AI films and photography built to scale D2C brands without scaling the cost.

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UI/UX and websites designed for how brands work in the AI era

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Our Brands
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Brillio One AI

Brillio.ai

Conceptualised videos to give voice to an AI brand.

Services

Website Design / Development
Motion Design
Explainer Video
Brand Films

The brief

Challenge

Brillio needed to market their new AI product, brillioone.ai, globally and required videos that simplified its offerings for a broad audience while highlighting Brillio Ops for tech decision-makers.

Approach

We crafted a simplified script and used 3D assets to create a futuristic, engaging visual narrative. One video explained the product in layman’s terms, another showcased Brillio Ops using 2D motion graphics, and a keynote video for ET’s digital expo translated the speech into a dynamic visual narrative.

Result

The videos effectively conveyed Brillio’s AI expertise, enhancing their global presence and simplifying complex concepts for diverse audiences.

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Frequently Asked Questions

How do you explain a complex AI product to a non-technical audience?

Simplify the script, not the product. For the brillioone.ai launch we built a simplified narrative paired with 3D assets to explain the product in plain terms, rather than opening with specifications aimed at a narrow audience.

Does simplifying a technical product's messaging hurt credibility with expert buyers?

Not if you split by audience instead of averaging across them. We separated Brillio's films: plain language for the general launch, more detailed 2D motion graphics for the Brillio Ops audience of technical decision-makers.

How do you use motion design to explain a specific product line?

Give it its own asset. Brillio Ops got a dedicated 2D motion graphics film aimed at technical buyers, rather than being folded into the broader brand video where its detail would have been lost.

Can a keynote speech be turned into a video asset?

Yes. For ET's digital expo we translated Brillio's keynote into a visual narrative built with 3D assets, converting a live presentation into a standalone film that kept working after the event closed.

Does a video-led launch work for a global technology brand?

It did for Brillio. The campaign strengthened its global AI presence and made complex product concepts accessible to a diverse international audience without thinning the technical substance underneath.

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