Business problems, analysed strategically and solved through brand solutions built to scale.
AI films and photography built to scale D2C brands without scaling the cost.
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UI/UX and websites designed for how brands work in the AI era.
Creative talent tested on real-world briefs and matched to the teams that need them.
Game.tv, one of the world’s top 10 platforms for interactive online games, aimed to expand its presence across five Southeast Asian countries. They needed Mellow Designs to refine their communication strategy while retaining their existing brand guidelines.
We crafted ad creatives in multiple languages to resonate with a diverse audience. Leveraging a neon aesthetic, the ads were motion-graphic driven with relatable narratives stitched together using stock footage. Our communication emphasised Game.tv’s attractive prize pool, interactive gaming sessions, and the variety of games available.
Understanding that gamers are drawn to vibrant visuals and community-driven experiences, we focused on creating high-energy, visually captivating ads that conveyed excitement and competition. The strategy was built around highlighting the prize pool and game variety to instantly capture the audience’s interest.
We also executed performance marketing strategies across Google, Facebook, and private platforms. The combined efforts resulted in Game.tv acquiring 30,000-50,000 new users within just three months.
Game.tv acquired between 30,000 and 50,000 new users in three months. We paired localised creative with performance marketing across Google, Facebook and private gaming platforms, and the number came from those two running as one effort rather than in sequence.
Change the language, not the system. We produced Game.tv's ad creatives in multiple languages inside its existing brand guidelines, rather than developing a separate visual identity for each market.
We used a neon aesthetic and motion-graphic driven visuals for Game.tv, built from stock footage into relatable narratives that led with the prize pool and game variety, the two things its audience actually cares about.
Translate the message, do not replace it. Game.tv's messaging stayed anchored to its real product strengths, prize pool and game variety, and was localised per market rather than rewritten into a different brand story for each region.
Creative and media working as one. We combined multi-language creative production with performance marketing execution for Game.tv, rather than treating creative and media buying as separate workstreams handed between teams.
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