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Business problems, analysed strategically and solved through brand solutions built to scale.
AI films and photography built to scale D2C brands without scaling the cost.
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UI/UX and websites designed for how brands work in the AI era
Creative talent tested on real-world briefs and matched to the teams that need them.
Glass Suites, offering high-end office spaces with glass walls at affordable rates, needed a unique brand identity that reflected their USP. The challenge was to subtly incorporate the concept of glass into the logo while setting them apart in the competitive co-working space market.
We explored several iterations and doodles before seamlessly integrating the glass door/wall concept into the brand name. For the website, we created an intuitive platform that allowed users to customise their office spaces. An explainer video was crafted to highlight these features, and the site included a dynamic 'Get Quote' feature that visually demonstrated seating plans.
Our goal was to create a brand that conveyed openness and transparency while retaining privacy. The visual identity and website were designed to reflect this ethos while enhancing user engagement.
The revamped brand identity positioned Glass Suites as a premium yet affordable option in the co-working space market, increasing customer interest and driving enquiries through the website.
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Build the product into the mark. We went through several iterations before integrating the glass door and wall concept directly into Glass Suites' brand name, so the USP is legible in the wordmark itself.
Let people configure it before they visit. We built Glass Suites' website as a platform where users could customise their office spaces, supported by an explainer video covering the features.
We built a dynamic 'Get Quote' feature into Glass Suites' site that visually demonstrated seating plans, and the revamped brand and website together increased customer interest and drove enquiries through the site.
Prove the premium visually and state the price plainly. Glass Suites offers high-end office space with glass walls at affordable rates, and our identity work positioned it as premium yet accessible in a competitive market.
Something structural. We built Glass Suites' identity around conveying openness and transparency while retaining privacy, the same tension the physical product resolves.
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