Our Brands
Our Brands
Mellow Films text logo in a bold and modern font on a transparent background.
Neytt Logo

Neytt

Weaving a seamless website for a rug brand.

Services

Brand Identity
Website Design / Development
Brand Design System
Digital Experience Design
Visit Website
Visit Website

The brief

Challenge

Neytt, offering sustainable rugs and carpets blending Kerala’s cultural heritage with modern design, needed a strong online presence to showcase their products effectively.

Approach

We created a contemporary and engaging portfolio website from scratch, highlighting Neytt’s craftsmanship while ensuring a seamless user experience.

Result

The new website positioned Neytt as a modern yet culturally rooted brand, enhancing its visibility and appeal in the lifestyle floor coverings market.

No items found.

Frequently Asked Questions

How do you design a portfolio website for a craft brand without it looking dated?

Let contemporary UX carry the heritage. We built Neytt's website from scratch as a contemporary, engaging portfolio that highlights craftsmanship while keeping the browsing experience smooth and current.

Can a brand feel modern and culturally rooted at the same time?

We built Neytt's website specifically to do both, pairing contemporary UX with a visual language that respects the brand's craft heritage rather than choosing between the two.

What does a portfolio website need beyond a product gallery?

A story that explains the work. We designed Neytt's site around craftsmanship storytelling and a considered user journey, not simply a grid of finished pieces.

Does leaning into heritage make a craft brand look old-fashioned online?

It can, which is why the balance matters. Neytt's site keeps the craftsmanship story central while using contemporary design choices to avoid a purely heritage-driven look.

Does a craft brand need a website or a portfolio?

Both jobs, one site. Neytt's rebuild positioned the brand as modern yet culturally rooted while still working as a portfolio, which strengthened its presence in the market.

Next Project

Next Project →
Pause icon with two vertical white bars on a black square background.
Mellow Designs
Online
Hi there,
Ready to turn ideas into something awesome? How can we help you?
Start Whatsapp Chat
Chat on Whatsapp
Your brand’s success story starts here
Let’s Begin
Lets Begin