Business problems, analysed strategically and solved through brand solutions built to scale.
AI films and photography built to scale D2C brands without scaling the cost.
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UI/UX and websites designed for how brands work in the AI era.
Creative talent tested on real-world briefs and matched to the teams that need them.
Titan approached us to create an End-of-Season Sale ad for Helios, aiming to highlight the premium and affordable range of their timepieces while ensuring the campaign resonated with a wide audience. The challenge was to craft a narrative that seamlessly showcased luxury and accessibility within the same campaign.
To make the campaign truly stand out, we crafted two distinct ads, one emphasising luxury and sophistication and the other focusing on affordability. Each ad featured 8 watches, seamlessly integrated into 8 unique outfit changes, reinforcing the versatility Helios offers.
We wanted every frame to exude exclusivity and excitement. Using dynamic camera movements and upbeat pop music, we ensured the visuals were engaging and energetic. Every detail, from conceptualisation to costume selection, was meticulously planned to bring out the elegance of watch fashion.
In just one week, we successfully brought Titan’s vision to life. The Watch-O-Holic Sale ads captivated audiences, reinforcing Titan Helios as a go-to destination for watch lovers, whether they sought timeless luxury or affordable style.
Lead with style rather than the number. We built Helios's festive sale campaign on ad film and motion design, which gave the sale a premium feel instead of the price-first treatment the category defaults to.
It carries the tone past the film. Motion design gave Helios's campaign a consistent visual energy across its supporting assets, so the festive, stylised feel of the ad films held across every placement.
Make the style the platform. We built Helios's festive campaign around style and motion as its core differentiator, which gives the brand a creative direction it can refresh each season without abandoning its identity.
Yes, and treating them the same wastes both. We designed the Helios sale campaign to drive action inside a defined window, using formats suited to short-term urgency rather than the longer storytelling a brand campaign needs.
It changes what the sale means. The approach helped Helios position its sale season as an event worth paying attention to, rather than a markdown period competing purely on price.
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