Business problems, analysed strategically and solved through brand solutions built to scale.
AI films and photography built to scale D2C brands without scaling the cost.
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UI/UX and websites designed for how brands work in the AI era.
Creative talent tested on real-world briefs and matched to the teams that need them.
A company that focused on lab-grown diamond jewellery, Marqa approached us with a challenge to engage their customers in investing in their diamonds with trust and recognising the brand as ‘not fake’. They needed an identity that stood out to their young and new customers, primarily focusing on women.
Our approach was to create a trademark icon that would become the face of the company. We also wanted to design a brand story that would build a stronger connection with the brand, along with visual imagery that would support the storytelling—bringing the essence of the core character of the brand into the overall visual language.
A defined position. We developed Marqa's brand strategy, positioning and visual identity together ahead of launch, so the brand entered the market with a clear place in it rather than working that out after the first collection.
Strategy decides the position, identity expresses it. For Marqa, brand strategy defined the market position and story first, with visual identity translating that into the logo, colour and system customers actually see.
By choosing different ground. We built Marqa's positioning to carve out a specific space in the industry rather than competing head-on with established players on their existing terms.
It works inside the same conventions but needs its own presence. We developed Marqa's visual identity within Fashion and Beauty norms while still establishing something distinct enough to be recognisable.
Marqa's market entry was built on strategy and positioning completed before launch, which gave the brand a defined identity to introduce itself with rather than relying on an audience it did not yet have.
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