A company that focused on lab-grown diamond jewellery, Marqa approached us with a challenge to engage their customers in investing in their diamonds with trust and recognising the brand as ‘not fake’. They needed an identity that stood out to their young and new customers, primarily focusing on women.
Our approach was to create a trademark icon that would become the face of the company. We also wanted to design a brand story that would build a stronger connection with the brand, along with visual imagery that would support the storytelling—bringing the essence of the core character of the brand into the overall visual language.
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