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Business problems, analysed strategically and solved through brand solutions built to scale.
AI films and photography built to scale D2C brands without scaling the cost.
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UI/UX and websites designed for how brands work in the AI era
Creative talent tested on real-world briefs and matched to the teams that need them.
Titan, a household name in India across multiple industries like watches, apparel, and home furnishings, faced a challenge in managing its vast workforce effectively. The need was to onboard new employees smoothly, improve project management, and unify the HR department through a single, seamless portal.
We designed Titan CRM, an intuitive application where employees could log in to check attendance, leaves, coupons, projects, and company policies. The goal was to create a platform that made it easier for employees to stay informed and engaged while simplifying operations for HR.
Our strategy involved building a framework with two dedicated sections, one for HR and another for employees, ensuring a smooth and efficient user flow. We introduced a standout feature, 'Mood of the Day', which allows employees to express their mood with a click. This feature enables HR to assess overall work satisfaction and make informed decisions.
The new CRM portal enhanced employee engagement, improved project management, and provided HR with valuable insights, fostering a more connected and productive work environment at Titan.
Keep the framework simple and the sections clear. We designed Titan CRM with distinctly separated HR and employee areas and a straightforward user flow, so it works at every level of the organisation without training.
We built a "Mood of the Day" feature into Titan CRM that employees interact with directly, giving HR a way to read work satisfaction alongside standard functions like attendance and leave.
Everything currently living in separate places. Titan CRM consolidated attendance, leaves, coupons, projects and company policies behind one login, replacing a fragmented set of HR processes.
That was the point of unifying it. We built Titan CRM's framework specifically to make onboarding, project management and HR processes faster and more agile than the disconnected processes it replaced.
Show people where they stand. We designed Titan CRM so employees could see their status within the company clearly through a single portal, which makes the tool feel connective rather than purely administrative.
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