Business problems, analysed strategically and solved through brand solutions built to scale.
AI films and photography built to scale D2C brands without scaling the cost.
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UI/UX and websites designed for how brands work in the AI era.
Creative talent tested on real-world briefs and matched to the teams that need them.
Zeal is a first-of-its-kind mushroom jam brand from Dharwad, Karnataka. The jam is a versatile product that can be paired with both sweet and savoury sides. We had to design a packaging that communicated its versatility.
Since Zeal is a novel product in the market, we designed the jars in a way that one could get a hint of its flavour profile. With visuals of a serving recommendation and neat, functional fonts, the design provides visibility to the product on the market shelves.
Before. For Zeal we established brand strategy and positioning first, then built the visual identity specifically to express that positioning rather than designing it and rationalising it afterwards.
You get something attractive with no reason to exist. Without positioning defined first, a new brand's identity has nothing to express, which is why we began Zeal's engagement with strategy before any design work.
Deciding where the brand sits before deciding what it looks like. We developed Zeal's brand strategy and positioning together to define its place in the market ahead of building out any visual identity.
Give the visual work something specific to say. We designed Zeal's visual identity to create a distinctive first impression, working directly from the strategy and positioning developed before it.
Look at how cleanly the identity expresses it. The strength of Zeal's positioning showed in how distinctly its visual identity was able to communicate it from day one.
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