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UI/UX and websites designed for how brands work in the AI era.
Creative talent tested on real-world briefs and matched to the teams that need them.
Bringing oral beauty beyond the bathroom.
STIM Spark is the oral beauty line from STIM, a dental care name with over 60 years of expertise behind it. Spark treats a smile the way people already treat their skin, their hair and their outfit: as part of getting ready.
Oral care online still looked like a pharmacy shelf, with pack shots, ingredient lists and clinical blues. Nobody was speaking to the person at the mirror, deciding how they want to show up.
STIM came back to us after STIM Junior to build Spark's e-commerce home. We designed and developed an experience that keeps STIM's scientific credibility and gives it a lifestyle voice, through editorial storytelling, inclusive imagery, tactile interactions and a shopping journey built around how the business actually sells.
The self-care your dentist recommends.
Our relationship with STIM began with STIM Junior, a website we designed and developed for the kids' range. When STIM was ready to launch Spark, the team came back to us to build its digital home.
Spark had to feel distinctly its own without stepping away from the STIM family, which already includes STIM Junior and STIM Professional.
The brief asked for a minimal, contemporary visual language that felt approachable rather than clinical. We presented two routes: a black-and-white interface, and a colour-led direction built on Spark's brand palette. The client chose colour. Our job was to evolve an established design language so it could carry a new way of thinking about oral care.
We designed and built STIM Junior first. That work earned STIM's trust, and the brief for Spark.
Toothpaste is usually sold on benefits, ingredients and hygiene. Spark saw a smile as part of getting ready, a ritual with the same weight as skincare, make-up or choosing what to wear.
That shift gave us four design problems to solve.
Problem 01Build a Spark experience people recognise on sight, while keeping visual continuity with the STIM brands they already trust.
Problem 02Move past the product catalogue with lifestyle imagery, editorial layouts and interactions that feel at home in a beauty brand.
Problem 03Show people with naturally imperfect and crooked teeth. Confidence was never reserved for perfectly aligned smiles.
Problem 04Turn the emotional pull of oral beauty into clear product choices, useful education and a shopping journey that works commercially.
We started from one principle: the interface should make room for the product and its story.
Clean, minimal layouts kept the experience tied to the wider STIM identity, while colour brought energy and pulled the visual language away from the clinical conventions of oral care websites.
Instead of leaning on pack shots and static content blocks, we took an editorial route: lifestyle imagery, magazine-style compositions, product-led visuals and moments that respond to scroll. The aim was for Spark to feel less like browsing an oral care catalogue and more like discovering a beauty brand.
01
Continuity with STIM's existing visual language, so the family resemblance is never in doubt.
02
Colour, photography, composition and motion that give Spark an identity of its own.
03
Room for different smiles, and for different personal reasons to care about them.
We tested a minimal black-and-white interface against a palette drawn from Spark's existing brand colours. Monochrome was simple; the palette gave the product more personality without losing its professional feel. The client chose the teal-led direction, which we balanced with Burn Glow, a warm neutral, Citrus Spark as the accent and a deep Midnight Mint, so the interface feels approachable, recognisable and purposeful.
Primary. The brand's signature, used generously across surfaces and actions.
#33ADB5Accent. Offers, badges and the moments that need a nudge.
#F47F47Primary. Warm ground that keeps the page soft.
#FFEAD7#004756#FFFFFFLogo
Enamel safe
Stain removal
Brightening
IngredientsThe homepage introduces Spark through people in everyday settings instead of a static hero banner.
The client wanted to show real people, including people whose teeth aren't perfectly aligned. We used that to carry an inclusive message: a confident smile doesn't have to look one particular way.
From there, the page brings the range into the conversation through product showcases and lifestyle storytelling.
The brand promise, The Science of Smiles, Perfected, could have been one more static heading. We turned it into a scroll-responsive moment: the type changes scale as you move down the page and hands over to the range, then each product takes the full screen in turn. Scroll to play it inside the laptop.
A daily beauty ritual that strengthens enamel and
builds natural brightness, so your smile stays
effortlessly radiant, every day.
An instant boost of brightness for moments that
matter, letting your smile catch up with your day in
seconds.
This section started from a familiar moment: the pause in front of the mirror before stepping out. We built it as a magazine-style spread of everyday moments, smiling, eating and getting ready, that drifts past in a slow, continuous loop. Shown here exactly as it runs on the homepage.
Your smile has layers, let's uncover where your spark starts
TAKE ME THERE ↗Spark needed more than good-looking product pages. People had to understand what oral beauty means and why these products might matter to them.
We designed Understanding Oral Beauty as an educational page that connects the brand's philosophy to smile concerns, whitening approaches, ingredients and routines.
A key decision was how to show staining. Instead of harsh close-ups of teeth, coffee and tea, wine, tobacco and other stains are represented through textures that rise into view as you scroll. The page also separates different whitening needs, which links oral beauty back to the range. It educates without reading like a technical manual, and treats oral beauty as personal rather than an idealised standard.
Spark isn't only for people chasing a whiter smile, and we can't know who lands on the page. So the page does the recognising: coffee and tea, wine and cocktail, and tobacco stains rise into view, and visitors spot their own habits.
Then the answer: whitening isn't one-size-fits-all. Everyday Whitening for daily care, Instant Whitening for an on-the-go glow you can carry in a bag, and Advanced Whitening for deeper, long-term stains, gentle on sensitivity.
The Anatomy of Whitening closes on transparency. Every key ingredient is named and shown, so no one has to wonder about harsh chemicals: each one is safe and clinically tested. Scroll through the panel to see it as it runs on the site.
Every smile tells a story shaped by how you live. Let's decode yours.
Coffee & Tea Stains
Wine & Cocktail Stains
Tobacco Stains
Coffee & Tea Stains
Sugar Build-up YellowingWhitening isn't one-size-fits-allAt Spark, whitening is designed to adapt to you, not the other way around.
Daily care for a consistently luminous smile.
On-the-go glow for moments that matter.
Targeted brightening for deeper, long-term concerns.
A closer look at what gives your smile its glow.
The product page carries the editorial language into a place where people make decisions. They need to know what each product does, how it differs from the rest of the range, and which one suits them.
On the listing, each tube turns a full 360 degrees on a loop, so the packaging reads like an object you could pick up rather than a flat pack shot. The range stays at the centre of attention, and personality comes from a functional element, not decoration.
We structured the product page around imagery, benefits, product information, pack choices and pricing, keeping Spark's personality without hiding the practical detail.
Framing the range by occasion helped. Everyday whitening is the glow you keep, instant whitening is for the moments that matter, and sensitive whitening is the gentle option for every day. Toothpaste stops being a shelf of interchangeable tubes and starts matching routines.
Everyday Whitening as it runs on stim.in: gallery, benefits, Bundle and Save packs and one clear action. Scroll to move down the page, pick a pack and add it to the cart, then tap View on mobile to see the same page on a phone.
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You've got brighter days ahead. Minty-fresh, delicious, and energising - our Everyday Whitening Toothpaste is designed to fit your life and help you radiate confidence. When used over time, its scientifically proven formula doesn't just brighten; it beautifies and amplifies your teeth's shine from within.
Dual whitening tech
Enamel-safe whitening
Removes tough stains
STIM60+ years ofAqua, Sorbitol, Hydrated Silica, Pentasodium Triphosphate, Tetrasodium Pyrophosphate, Sodium Lauryl Sulphate, Aroma, Cellulose Gum, Sodium Fluoride, Sodium Saccharin, CI 77891. NOTE: Contains maximum 1000ppm of available fluoride when packed.
- Brush twice daily for 2 minutes.
- Don't forget to turn off the tap while brushing, to save water.
- Children under 6 years should have adult supervision and use only a pea-sized amount.
- Do not swallow.
- Store in a cool and dry place. For dental use only.
Keeps your smile clean and bright by fighting plaque and tartar
Refines and polishes for a smooth, natural shine
With consistent use and as directed, you can expect a visibly brighter smile from day 5. Our Dual Whitening approach gently lifts surface stains while enhancing your enamel's natural shine.
Yes, STIM Spark Everyday Whitening Toothpaste is designed for daily brushing. It is enamel-safe, dentist-advised, and formulated with active ingredients to clean, strengthen, and brighten your smile.
Unlike standard toothpastes that focus only on hygiene, STIM Spark Everyday Whitening Toothpaste is designed for oral beauty. It cleans and protects while gradually refining brightness, transforming daily habits into a beauty ritual.
It's our two-step whitening philosophy. One set of actives gently polishes existing stains, while the other helps prevent future build-up, creating a balanced, everyday brightening effect.
The shopping experience didn't stop at product discovery. We treated the cart as one more chance to show value, and explored ways to help people consider an extra product before checkout.
The progress bar turns that into a small reward journey. Cross ₹299 to check out, ₹499 to unlock free shipping and two free minis, and ₹1499 for an extra 15% off. Each milestone gives people a reason to add one more product, and celebrates it when they do.
None of these numbers were picked at random. We worked them out with the STIM team against average order value, shipping and transport costs and the cost of the freebies, so every reward grows the basket while staying profitable for the business.
A working replica of the Shopflo cart on stim.in. Add a pack, unlock freebies, remove an item.
₹299 · ₹499 · ₹1499
Cross ₹499, pick 2 minis.
Add items worth ₹75 to proceed to checkout
Your cart is empty
Add Instant, Pack of 2.
Shown right above Checkout.
The client didn't want a long corporate introduction full of company history and extended copy. We kept About Us minimal: one honest line and a single button.
Each tap fades to the next statement, from why people really brush, to why Spark exists, to why it can be trusted, then loops back to the start. Three screens carry the whole story, and each one gets its own colour.
It keeps the page in step with the brand's personality: confident, contemporary and focused on what Spark brings to someone's day.
The result is one connected journey on stim.in, where every page moves people a step closer to purchase. People feel Spark on the homepage, discover the range on the listing, understand their own needs on the Oral Beauty page, choose with confidence on the product page and build a bigger basket in the cart.
Spark now shops like a beauty brand while keeping the clarity and trust people expect from STIM: personal, expressive and commercially effective.
Lifestyle film, real smiles and the brand promise.
A listing where every tube keeps turning.
Stains, whitening needs and routines, explained gently.
Benefits, packs and price framed by occasion.
Value and basket building at the final step.
Real people. Real glow. The reels from the homepage.
